The Greater Cincinnati Auto Dealers Assoc.(GCADA) presented its Professionally Pink: Women Impacting the Automotive Industry and Voice of the Dealer luncheon professional development programs at the Cooper Creek Event Center in Blue Ash, Ohio Oct. 17.
More than 40 Professionally Pink guests listened to perspectives from Facebook Head of Industry, Automotive, Kim Stonehouse, Michelle Primm, a NADA board of directors member and Cascade Auto Group managing partner, and Betsy Ross, co-founder of Game Day Communications, during individual presentations followed by a panel discussion moderated by Game Day Communications co-founder, Jackie Reau.
Stonehouse explained the value of self-reliance, becoming one’s own ally and creating professional allies as a career trajectory ascends.
Ross encouraged guests to consider the word “playbook” a verb to “playbook your passion.” She cited the focus, perseverance and flexibility Janet Guthrie displayed working through the challenges of pursuing opportunities in the male-dominated professional open-wheel, sports car and stock car racing ranks during the 1960s, 1970s and 1980s.
Ross also lauded Guthrie’s commitment to being a “friend to the next generation” to ensure those that followed would be able to benefit from her progress.
As a dealer principal, Primm illustrated ways she relied on collaboration while growing her family’s business.
Stonehouse presented “Zero Friction Future: Automotive Transformation in the Age of Mobile Influence” as the featured Voice of the Dealer speaker.
In addition to insightful strategic digital campaign techniques, she shared that more than 87 percent of car buyers utilize Facebook to research their purchase and the average Facebook user scrolls through 300 feet of timeline content each day, the rough equivalent of the height of the Statue of Liberty.