Digital Marketing Workshop Registration - Greater Cincinnati Automobile Dealers Association

Digital Marketing Workshop Registration


Friday, June 2, 2023

9:00am – Check-in / Networking
9:30am-11:30am – Workshop

GCADA Classroom
2315 Crowne Point Drive
Cincinnati, OH 45241

$59 GCADA Members / $99 Non-Members

Fee includes ONE complimentary copy of “A Car Dealer’s Guide to Google Analytics 4” per dealership.

Additional copies may be purchased for $20 ($39 retail).

GCADA members, get ready for an exciting and informative workshop on Google Analytics 4!

Join us for a 2-hour training workshop, where you’ll learn everything you need to know about setting up and reporting with Google Analytics 4, to track your dealership’s online performance. Our expert instructor George Nenni, and author of “A Car Dealer’s Guide to Google Analytics 4”, will cover three main topics: setting up Google Analytics 4 tracking, conversion event tracking, and reporting in Google Analytics 4.

During the workshop, you’ll learn:

  • How to set up your Google Analytics 4 tracking, ensuring that you are the admin and owner of the account;
  • Discover how to set up conversion event tracking and work with website vendors and third-party plugins to ensure that they are firing Google Analytics 4 conversion events;
  • And, how to make the most of reporting in Google Analytics 4, including out-of-the-box reporting and customizable Explorations reporting.

This is an excellent opportunity to level up your Google Analytics skills and make data-driven decisions for your dealership. You’ll learn from the expert in the field and have the chance to connect with other car dealers in the GCADA community.

Seats are limited, so reserve your spot today by filing out the form below. Don’t miss out on this valuable opportunity to enhance your online performance tracking skills and gain insights that will help you succeed in the competitive automotive industry.

George Nenni is the founder of Generations Digital, a technology marketing consulting firm that empowers car dealers to eliminate advertising waste and maximize their marketing dollars. He is the author of “A Car Dealers’ Guide to Digital Marketing,” “A Car Dealer’s Guide to Google My Business,” and “A Car Dealer’s Guide to Google Analytics 4” all available on Amazon. George is also the creator of the GMBspy Chrome Extension, with over 10,000 weekly users, more than half from outside the US. Nenni was the first employee hired by Dealer Specialties and for nearly three decades has been a leading educator on emerging technology in retail automotive. He is a highly sought-after industry speaker and has been published extensively in industry journals.

Workshop Registration

Learning Center – Digital Marketing – Google Analytics 4