Hope everyone is having a fun, safe, and relaxing Labor Day. It is now September, which means the National Automobile Dealers Association’s “Boost for Safety” campaign is officially under way!
This campaign promotes proper child passenger safety and restraints, and runs through the month of September: NADA’s National Child Passenger Safety Month. The GCADA has been preparing for this campaign since June.
What have we been up to to promote Boost for Safety? We’ve partnered with Cincinnati Children’s Hospital Medical Center, our beneficiary for the Auto Expo Preview Party, and Evenflo. Together we’ve recorded a public service announcement that will air on Time Warner Cable. They’re also working on another informational video that Enquirer Media is producing.
Last week, we sent out over 700 posters to local firehouses, pediatrician offices, OB-GYN offices, daycares, and dealerships. These posters feature a QR code that takes people to our website. Online, they can find more facts and statistics on child passenger safety, locations for the 43 fitting stations in the Greater Cincinnati area, and access to an informational booklet developed by Children’s Hospital.
We went to Kings Island this past weekend, from 12-4pm on Saturday and Sunday. While we were there, we informed guests that passed through the “Planet Snoopy” children’s area of the park on proper child passenger safety restraints, information on safety seat fitting stations in the Greater Cincinnati Area, and registered people for our car seat giveaway, going on through the end of the month. On October 1, 12 winners will be drawn, and each will receive a free Evenflo Symphony child passenger safety seat, an all-in-one seat that grows with a child from 5 to 110 pounds, valued at $230 each.
Over 75 percent of children are not properly restrained in their safety seats, and we, along with the NADA, are on a mission to change that. Motor Vehicles have never been safer, but with proper safety and restraint, children’s risk of injury can be reduced by 70 percent, and risk of death by nearly 30 percent.
Be sure to look for us on TV, and be on the lookout for our posters throughout the Greater Cincinnati community.