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NBCSN will be launching an automotive reality show next month following a Detroit-area-based custom-car shop.  The show is called Mobsteel, and it focuses on a custom-car shop that transforms vintage American cars into modern-day street machines.

AUTOWEEK tells us, Mobsteel follows founder Adam Genei and his team of custom-car specialists, including his wife Pam, as they restore vehicles ranging from relics of the American automotive boom to an old international Harvester Loadstar, and much more.  Mobsteel is an existing custom-car shop that was founded more than 10 years ago, using vintage parts and Detroit steel to bring ancient American cars back to life.

“We’re excited to add ‘Mobsteel’ to our growing portfolio of automotive and motorsports properties,” said Ron Wechsler, senior vice president of original programming and Entertainment, NBC Sports Group. “We understand our motorsports audience is also deeply passionate about American car culture.  ‘Mobsteel’ represents the birth and heart of that culture, the Motor City — Detroit.”

Mobsteel premieres on Sunday, August 16 at 6 pm ET!  To view the full article and more information on Mobsteel’s debut episode, click here.

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