March 2018 - Greater Cincinnati Automobile Dealers Association

How Do You Find Potential Customers? The Answer Matters More than You Think

March, 2018

By Eric D. Mulligan*

The Driver’s Privacy Protection Act doesn’t get as much attention as most federal consumer protection laws. But you should keep it in mind when you design a marketing campaign. The DPPA prohibits a dealer from using DMV information for marketing purposes. And, as one Texas dealer recently discovered, courts can find you liable under the DPPA even if you do not get the information directly from the DMV.

Arthur Lopez received a direct-mail advertisement from a local Texas dealership, Don Herring Ltd. When Lopez opened the envelope, he was surprised to see that the ad identified the make, model, and year of his car. He called the dealership and asked a salesperson where the dealership got the information about his car. The salesperson said the information came from records at the Texas DMV. Lopez hung up, called his attorney, Joseph Malley, and asked the lawyer to investigate. Malley emailed Herring’s general sales manager, who replied that the information came from Tacito & Associates, which got it from the DMV. Malley contacted Tacito’s CEO by email. Tacito’s CEO replied that Tacito got the information from BB Direct. Malley contacted BB Direct by email. Brian Berg, an employee of BB Direct, replied that BB Direct got the information from Data Shark. According to Berg, Data Shark did not obtain the information from the DMV but instead bought the information from service stations, insurers, and auto clubs.

Lopez sued Herring, Tacito, BB Direct, and Data Shark in the U.S. District Court for the Northern District of Texas. He claimed that they accessed his personal information from the DMV without having a permissible purpose under the DPPA. Lopez attached the emails from Herring, Tacito, and BB Direct to the complaint. The court dismissed the complaint. Lopez filed an amended complaint against Herring. Lopez attached the email from Herring to the amended complaint to show that the information in the advertisement came from the DMV. Lopez did not attach the emails from Tacito or BB Direct that showed the information did not come from the DMV. Herring moved to dismiss the amended complaint.

The court denied Herring’s motion to dismiss. Lopez argued that Herring’s emails showed that the information came from the DMV. Herring argued that the emails from Tacito and BB Direct showed that the information did not come from the DMV. The court refused to consider those emails because they were not attached to the amended complaint and the amended complaint did not refer to those emails. The court went on to say that the exculpatory emails were not relevant. At this stage of the game, the court was required to assume that the allegations were true.

What is the moral of this story? Herring is stuck trying to prove that Data Shark did not get the information from the DMV because its employee volunteered bad information. If Data Shark got the information from the DMV, then Herring violated the DPPA and may be liable to Lopez and every other person who received the ad for $2,500 or actual damages, whichever is greater, plus attorneys’ fees and costs. If Data Shark did not get the information from the DMV, then Herring still faces a costly lawsuit that could morph into a class action.

Lopez v. Don Herring Ltd., 2018 U.S. Dist. LEXIS 1245 (N.D. Tex. January 4, 2018).

*Eric D. Mulligan is an associate in the Maryland office of Hudson Cook, LLP. He can be reached at 410.865.5402 or by email at emulligan@hudco.com.

Copyright © 2018 CounselorLibrary.com LLC.  All rights reserved.  This article appeared in Spot Delivery®. Reprinted with express permission from CounselorLibrary.com.

A Rookie’s Take on the Cincinnati Auto Expo

At extreme ends of the spectrum you can find people who eat, sleep and breathe all things automotive, and those who don’t know a lick about cars in general. Until recently, I fell under the category of those who don’t know a lick. To illustrate, I’ve learned that there is a difference between a model, trim and make of a car, all three of which are important to describing what a vehicle has to offer.

During my internship at the Greater Cincinnati Automobile Dealers Association, I had the opportunity to attend my first Auto Expo. I wasn’t a huge car person before this internship and had zero background on what it takes to run a successful show like this one. During the Auto Expo I was able to really engulf myself in the automotive world and happened to learn a thing or two.

Have a vision when stepping foot into the show.

As I passed out buyers’ guides, many people would say, “I want to see Honda first,” or “I want to see the trucks first”, and so on and so forth.

Each person knew what they were looking for and what they were interested in and started from there. If you don’t have an idea of what you’re looking for in a vehicle, you won’t appreciate what the show has to offer.

The auto show brings everything and anything. It hits the spot for the SUV lovers, soccer moms, people with the need for speed and even the luxury buyers. Go in with an idea.

I don’t think I would have appreciated the show as much if I didn’t do my research and distinguished my interests. I love everything Jeep, so understandably, I spent majority of my time looking at all the cars Jeep brought to the show. I didn’t feel like I was neglecting other vehicles because I knew what I liked and I spent more time educating myself on what the brand had to offer.

Listen to the product specialists.

One of the unique things about the Auto Show is that it is a sales-free zone. The exhibits are staffed by knowledgeable product specialists—people travel around the country to talk about the brand they work for. They know what they are talking about. These specialists are there to make sure you get all the information you need about any vehicle you are considering. The Expo is the best place to research a new vehicle purchase, and the product specialists are an amazing tool at your disposal!

Utilize the Ride & Drive opportunities.

These vary depending on the show and the brands that want to get involved. Ride & Drive provides a great opportunity to test drive new cars and get an idea of what you like and dislike. The Expo is the only place where you can test drive vehicles from several different brands in one location.

The auto industry is a major factor in our area’s economy.

During the Expo, I learned that dealerships in Greater Cincinnati generated an estimated $4.58 billion in sales last year. The auto industry is a demanding business that keeps on growing. The need for skilled people is endless and it is a business to invest your money in. Driving around town, I would see signs for Sweeney, Wyler, Joseph, McCluskey and so on. Little did I know how many people those dealerships employ and how big of an impact they have on our economy each year.

I’m very grateful to have experienced my first auto show and to be learning about the automotive industry. The opportunities and experiences are priceless. I hope you all enjoyed the show and plan on attending next year. I surely will be there and hope to see you there too!

But Where Does the Buyer’s Guide Go?

By Adam Todd

Following the FTC’s amendments to the Used Car rule in November 2016, an abundance of questions have plagued automobile dealers concerning compliance with the rule. One of the most common questions has been how to properly display the Buyer’s Guide containing details such as the vehicle information and available warranties. The guide must be affixed to the vehicle in a manner that makes both sides of the guide readily readable. Here are a few tips to help with this tricky question. Consider:

  • Placing the guide in a plastic sleeve on the outside of the vehicle.
  • Hanging the guide from the rear view mirror.
  • Displaying the guide anywhere else on the vehicle that ensures consumers know there is writing on both sides of the guide.

Consumer regulations such as the Used Car rule can be both vague and tricky, with penalties for non-compliance that may include substantial fines. Dealers interested in maintaining compliance with the Used Car rule and other regulations promulgated by federal and state agencies should contact experienced legal counsel to help them achieve their compliance goals.

Mac Murray & Shuster LLP focuses on helping businesses comply with a broad range of regulatory demands including compliance with the TCPA and state consumer protection regulations. To learn more, visit www.mslawgroup.com or contact the author: atodd@mslawgroup.com.

Another Landmark Ruling: Court Says Transgender Discrimination Violates Federal Anti-Bias Law

By Samuel LillardTodd Logsdon, Sarah Moore

In what appears to be the first time a federal appeals court has extended the nation’s main federal employment discrimination statute to cover transgender and transitioning employees, the 6th Circuit Court of Appeals today ruled that employers cannot discriminate against such employees without violating Title VII. The appeals court also rejected the employer’s attempt to claim that its religious beliefs should shield it from such discrimination claims, opening the door for other applicants, employees, and former employees to avail themselves of statutory anti-bias law.

Here are three things employers need to know about today’s milestone ruling in Stephens v. R.G. & G.R. Harris Funeral Homes, Inc.

  1.  A Federal Appeals Court Has Now Ruled That Title VII Covers Transgender And Transitioning Employees.The facts of the case are fairly straightforward. Aimee Stephens, a transgender woman who was born biologically male, began work as a funeral director for R.G. & G.R. Harris Funeral Homes in Detroit, Michigan in 2007. At the time, she presented as a man and used her then-legal name, William Stephens.

    After six years of employment, Stephens presented the owner of the funeral home a letter indicating that she had struggled with a gender identity disorder her entire life. “I have felt imprisoned in my body that does not match my mind, and this has caused me great despair and loneliness,” the letter said. “With the support of my loving wife, I have decided to become the person that my mind already is. … Toward that end, I intend to have sex reassignment surgery. The first step I must take is to live and work full-time as a woman for one year. At the end of my vacation on August 26, 2013, I will return to work as my true self, Aimee Australia Stephens, in appropriate business attire.”

    The owner of the funeral home, Thomas Rost, fired Stephens in response to the letter. He indicated that he did not think things would “work out.” He later justified his decision by saying he has a sincere belief that the Bible teaches that a person’s sex is an immutable God-given gift, and that he would be violating God’s commands if he were to permit his male-born funeral director to wear women’s clothes. He also said that he believed that his customers would be unnecessarily distracted and upset by the situation.

    Stephens filed a Title VII gender discrimination claim against the funeral home alleging that she was discriminated against on account of her “sex,” but the lower court dismissed Stephens’s claim. It ruled that transgender status is not a protected trait under Title VII, and that the Religious Freedom Restoration Act (RFRA) barred the claim because of Rost’s Christian beliefs. Stephens filed an appeal with the 6th Circuit Court of Appeals, which ruled today.

    The appeals court—which hears federal cases arising from Ohio, Kentucky, Tennessee, and Michigan—overturned the lower court and ruled in Stephens’s favor. “Discrimination on the basis of transgender and transitioning status is necessarily discrimination on the basis of sex,” meaning that such adverse employment actions would violate Title VII. Although the funeral home tried to argue that, for the purposes of Title VII, “sex” refers to a “binary characteristic for which there are only two classifications, male and female,” the court rejected this argument. “It is analytically impossible,” the court said, “to fire an employee based on that employee’s status as a transgender person without being motivated, at least in part, by the employee’s sex.” Moreover, the court said that discrimination against transgender persons necessarily implicates Title VII’s proscriptions against sex stereotyping, which has long been held to be unlawful under the statute. “There is no way to disaggregate discrimination on the basis of transgender status from discrimination on the basis of gender non-conformity, and we see no reason to try,” the court concluded. “Title VII protects transgender persons because of their transgender or transitioning status, because transgender or transitioning status constitutes an inherently gender non-conforming trait.”

  2.  The Employer’s Religious Beliefs Did Not Excuse The Discrimination. The employer attempted to block the Title VII claim by raising a Religious Freedom Restoration Act (RFRA) defense. That statute protects employers if they can demonstrate that complying with a generally applicable law would substantially burden their religious exercise. But the court swept aside this defense, noting that the statute protects religious “exercise,” not simply “religious beliefs.”

    The funeral home attempted to show that its activities were more akin to protected religious exercise given the nature of its business, noting that Rost feels compelled by his faith to serve grieving people. It pointed to two burdens that it believed would have been created had Stephens been allowed to return to work as a woman at the funeral home. First, it would have created distractions for the deceased’s loved ones and hindered the healing process, and second, it could very well have pressured Rost to leave the funeral industry altogether by forcing him to violate his faith.

    The court rejected the argument related to potential distractions on the part of the funeral home’s customers. “A religious claimant cannot rely on customers’ presumed biases to establish a substantial burden under RFRA,” it said, noting that it would never permit the preferences and prejudices of customers to determine whether employment discrimination was valid. Moreover, the court noted, there was no evidence to suggest that a customer would have ever been distracted by Stephens had she presented herself as a woman at the funeral home.

    The court then rejected Rost’s second argument. It noted that his religious beliefs in not wanting to support Stephens’s transgender status may very well have been honest convictions, but they did not justify discrimination. “As a matter of law,” the court said, “tolerating Stephens’s understanding of her sex and gender identity is not tantamount to supporting it.” It ruled that a party can sincerely believe that they are being coerced into engaging in conduct that violates his religious convictions without actually being so engaged. “Bare compliance with Title VII—without actually assisting or facilitating Stephens’s transition efforts—does not amount to an endorsement of Stephens’s views.”

  3.  Employers Need To Continue To Evolve With The Times.This is the second ruling from a federal appeals court in the past 10 days to demonstrate the evolving nature of Title VII obligations. Just last week, the 2nd Circuit Court of Appeals became the second appellate court to hold that Title VII barred discrimination on the basis of sexual orientation. It’s a clear demonstration that employers’ attitudes about LGBT issues need to adapt to the times.

    These decisions are likely to build upon each other and create a continuing momentum in other courts across the country. Indeed, in today’s decision, the 6th Circuit Court of Appeals cited to last year’s Hively v. Ivy Tech case (the first time a federal appeals court held that Title VII covered sexual orientation) in support of its ruling. You should not be surprised if courts in other jurisdictions take notice and begin to expand their own rulings when it comes to cases involving Title VII and perhaps even state antidiscrimination laws.

    For employers directly covered by this 6th Circuit ruling—those in Ohio, Kentucky, Tennessee, and Michigan—you need to immediately take proactive steps to ensure transgender and transitioning status are treated the same as any other protected class. This includes reviewing your written policies, handbooks, training sessions, workplace investigations, hiring methods, discipline and discharge procedures, benefits offerings, and all other aspects of your human resources activities.

If you have any questions about this decision, or how it may affect your business, please contact your Fisher Phillips attorney.


This Legal Alert provides an overview of a specific federal court decision. It is not intended to be, and should not be construed as, legal advice for any particular fact situation.

Notice of Death – Edward P. “Ace” Ammann

 

Our dear colleague and friend passed away Tuesday evening, February 27 while in Florida. He was preparing for heart surgery scheduled for later in the week when he suffered a stroke. Although he was away from his home here in Cincinnati, he was with his family and close friends at the time of his death.

He will be truly missed by the many people he touched over the years in Law Enforcement as well as our Executive Vice President of the Greater Cincinnati Automobile Dealers Association.

Our thoughts and prayers are with his wife Connie, daughters Kim and Karen, son Michael and their families.

May eternal rest be granted unto him.