By Laurence Iliff
And it’s fair to say that some of the older show formats have become stale. Too many presentations are heavy on slick video and short on public participation. Now that the virtual alternative is real and not theoretical, it’s fair to consider as an option.
And Zoom ain’t it, chief.
Sam Abuelsamid, principal analyst for Navigant, remembers the last big financial crisis when automakers tried virtual presentations to save money. Once the worst of the crisis passed, automakers went back to real-life events because they made sense.
For over 100 years, auto shows in North America have helped enhance automotive sales and increase brand loyalty, even as wars, pandemics and economic recessions have plagued our country. Indeed, as the coronavirus crisis subsides, auto shows will be front and center leading the recovery — and we want to help.
We have proven time and again that auto shows are vital to the success of the automotive industry, and we stand ready to make sure that dealers, communities, consumers and OEMs not just recover, but come back stronger than ever.