Jamie Butters – Automotive News Chief Content Officer
You can have a Christmas in July, but it just isn’t the same.
A few years ago, I asked Sam Slaughter, the former Detroit Auto Dealers Association chairman, about the need for the show he once organized to reinvent itself and stop trying (and failing) to compete with CES for media attention in January. His reply: It would be easier to move Christmas.
His successors decided to move it anyway, which was a reasonable thing to do, given that so many automakers had been pulling out of the North American International Auto Show. They tried to reimagine what the Detroit show could be — or what any major auto show could be. But it didn’t work.