Automotive dealers spend tremendous amounts of money advertising their vehicles online. According to NADA, U.S. franchised dealers spent an average of $16,458 per month on internet advertising in 2016. With the large number of choices, and the rapid pace of new product introduction, dealers are often challenged with making the best decisions on digital marketing investment and measuring return on investments from this spending.
George Nenni, Principal Consultant with Generations Digital will educate attendees on how to successfully plan, budget and determine success metrics for your digital marketing investments, to better hold vendors and agencies accountable.
- What is the right digital marketing mix for my dealership?
- What are the best success metrics I should focus on?
- What are the established industry benchmarks I should be aiming for?
- How can I best hold my digital agency accountable?
GCADA Learning Center, West Chester
How to Measure Success in Automotive Digital Marketing
Thursday, May 17, 2018
9:00am – 11:00am
No Charge for GCADA MembersPlease select a valid form